Client: Brand: Royal Opera House
Creative director,
Concept,
Copy,
Art director,
Photographer,
Graphic designer:
Roberto Millan

The Royal Opera House poster campaign was a one of my favourite university projects, a promotional campaign for The Royal Opera House in London. The intention of the campaign was to target heteronormative men who feel uncomfortable, intimidated or emasculated if attending an opera, ballet or theatre event. The result is a tongue-in-cheek deconstruction of masculinity and gender performance, delivered through a poster campaign with the driving message, "For the average Joe with an acquired taste.", leveraging humour to dispel myths concerning men who enjoy the performing arts.